Advertisement+Project

Below you will find explanations for each element in the Advertising Project. Remember your points on the grid need to add up to 100.


 * Create an informercial to try and sell us something.** Use iMovie or Windows Movie Maker to edit the video. Infomercial should be not longer than 3 minutes. In it you should, try to sell us something, reiterate what product you are selling, have the product there, offer a special deal, give us contact information, and a price. You may use a product that already exists, no reason to create a new one. This project is worth 65 points.


 * Article summaries.** Using the internet find 3 articles about advertising and how it influences others. Once you have found the articles you need to write a one paragraph summary for each and then a one paragraph reaction for each article. This project is worth 30 points, 10 points per article.


 * Create a commercial for your new cereal.** Use iMovie or Windows Movie Maker to edit the video. You've created a new cereal now it's your turn to let the public know all about it. Create a 30 second commercial promoting your new cereal. In the commercial you need to include the cereal, name of it, what type of cereal it is, and where you can purchase it. The use of props and a catchy jingle is encouraged. This project is worth 65 points.


 * Write a slogan or create a bumper sticker** (using Microsoft Publisher). This project is worth 25 points.


 * Create a new face for a cereal box.** Using Microsoft Publisher, create a new face for a cereal box. You many not use any characters, slogans, or names of cereals that already exist. All boxes need to be original and created by you. You may use pictures from the internet. Boxes need to be school appropriate and about cereal. This project is worth 25 points.


 * Create an ad for the next school social.** Washington Middle School has a lot of events throughout the year, now it's your turn to help advertise for our next school social. Advertisement must be one page, can be done by hand or on the computer. It needs to include date, time, and events. This project is worth 20 points.


 * Introduction to Business Chapter 14 workbook packet.** Complete all the pages in the packet. All information can be found in Chapter 14 of the Introduction to Business book. This project is worth 55 points.


 * Match the logo to the slogan worksheet.** Complete the where you match the slogan to the logo. This project is worth 10 points.[[file:Match the Logo to the Slogan.doc]]


 * Create a word search or crossword puzzle using at least 12 advertising vocabulary words.** Using different advertising vocabulary words from the Introduction to Business book or notes from class create a word search or crossword puzzle. You may use www.puzzlemaker.com to help create your puzzle. This project is worth 15 points.